Articles

Your Marketing Team Matters!

I had the opportunity to chat all things marketing with Casey Cheshire, founder of Cheshire Impact, and host of The Hard Corps Marketing Show. We took a deep dive into discussing building your marketing team and why it’s so important to success–even outside of the marketing team.

Salesforce Skills as a Pardot Administrator

Running your marketing initiatives as a Pardot administrator is a very important role, but with advancements to Salesforce marketing offerings and technology, it is increasingly important to have a well-rounded knowledge-base of your true marketing potential.  There are situations where a Pardot administrator may have little to no access to Salesforce. This is not idealContinue reading “Salesforce Skills as a Pardot Administrator”

Keeping up with the Releases

As a part of its product innovation promise, Salesforce offers 6 releases per year—per year–3 major releases (Summer, Spring, Winter) and 3 off-cycle month releases. Regardless of what Salesforce product or products you may use, keeping up with all of the new updates and new features may be difficult.


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